C12 compared

C12 Group: what it is and what it costs

The C12 Group is a peer advisory network for Christian CEOs and business owners, joined by invitation. Members meet monthly in a Forum led by a full-time paid Chair. Dues are set by each local chapter; one chapter's 2023 price list runs about $1,050 to $1,350 a month, plus a one-time registration fee.

See how Tournament Male compares

Two Tournament Male members out to dinner with two guests

Side by side

C12 and Tournament Male, side by side

C12 figures checked October 2026. The full list is further down the page.
	C12	Tournament Male
Men are grouped by	Christian faith and a leadership role in a business	Shared worldview, which values Christianity
Built for	Faith and business together, with family alongside	The whole man: body, faith, family, business and technology
Fitness	Part of one month's curriculum (one chapter, 2023)	Tracked every day, with CalorieBot
Faith	Christian; CEO members must be Christians	Christianity valued
Time	A monthly Forum; members commit to at least 10 of 12 a year	Five minutes of daily tracking and one weekly call
Cost	Set locally; about $1,050 to $1,350 a month in one chapter's 2023 list	A one-time membership
Who can join	Christian CEOs and owners, by invitation; size thresholds differ across C12's pages	No revenue requirement, no age cap

Tournament Male

Worldview first

C12 has brought faith and business together since 1992, and that deserves respect. Its members share the Christian faith, pray together, and talk about work and home in the same room. Tournament Male values that faith too. Our members are also technology-first, family-oriented and libertarian.

The difference is biology. Most Christian business groups center on business and faith. We hold that the full expression of the masculine Christian man needs the body as well, and we use technology to build it: fitness is tracked every day in CalorieBot, and every member is ranked each quarter on results. It's muscular Christianity.

New members start with a six-week initiation; men Travis coaches add a weekly Frame Forum and Business Forum, and members meet in person. A man can keep his C12 Forum for faith and business and still join Tournament Male; the two do different jobs.

I wish I'd found TM sooner. I've lost 25 pounds, I'm in the best shape in 20 years, my family is thriving and I finally launched my business after 10 years of doing nothing. I didn't know what not having a group of aligned men in my life was costing me. And I wouldn't have done this without TM

Harrison C, member

Inside

What the brotherhood looks like

Every week men meet on camera in Frame Forum, led by Travis. One man brings what's actually happening at home or at work, and the others share only what they lived through. Between calls, members meet in person.

Frame Forum

Six members sitting together on a deck — Members at meetups. Faces blurred for privacy.

Trav and a member in jackets at an evening event — Members at meetups. Faces blurred for privacy.

From the members

In their own words

It's hard to imagine life before joining TM. It's allowed me to unlock dozens of new strategies and mindsets that have helped me with my marriage, my health/lifestyle, and generally just my ability to grow as a man… I spend a lot of time talking to the guys (in both voice and text chat) and it's a regular part of my daily life. I'll be in TM for as long as it exists.

Nicholas C
Being part of this group is showing me the power of compounding growth. If I have a community to keep me on track, I can hit my goals over time through steady and sustainable improvements. I feel the weight of this community as I go about my days… The systems are reasonable, built for the long term, and there's room to enjoy life while staying on track.

David H

Who it's for

When C12 is the right call

C12 and Tournament Male do different jobs, and some men belong to both. C12 is the better fit when:

You lead a company as a Christian and want your faith brought into how you run it.
You want a monthly Forum of Christian business leaders, led by a full-time Chair.
You want other executives from your company involved too, as Key Players.

The facts

C12 at a glance

Checked October 2026 against C12's FAQ, about, apply-to-join and Member Covenant pages, the C12 North Texas prospect packet (2023), and independent reports by Tri-Cities Business News, Biz Fayetteville, WTKR, VettedBiz and Faith Driven Entrepreneur. Dues change each year; confirm with your chapter.

Who can join: Christian CEOs, owners, presidents, managing partners, executive directors and general managers. Invitation only
Company size: C12's own pages differ: at least 5 employees (Member Covenant), at least 10 employees (application page), or 10+ employees and over $2M in revenue (FAQ)
Dues: Set locally and billed monthly. One chapter's 2023 packet (North Texas): about $1,050 to $1,350 a month by company revenue, plus a one-time registration fee of about $1,000 to $1,100
Key Players: Other executives from a member's company can join as Key Players at a lower rate. They are not required to be Christians
Format: A Forum that meets monthly. C12 describes each Forum as 12 leaders. Members commit to at least 10 of 12 Forums a year and never to miss two months in a row
Who leads: A full-time paid Chair, many of whom own a C12 franchise in their market
Faith: Christian. CEO members must be Christians, and Forums include devotion and prayer
Family: Part of the program: work and home life, marriage, and a balance-wheel exercise that covers family
Health and fitness: One chapter's 2023 curriculum gives one month to topics including fitness and nutrition. Training on rest and burnout is also covered
Size: More than 4,500 members by C12's 2025 count; its about page says over 5,000
Founded: 1992 in Florida, by Buck Jacobs

Compare

Compare other groups

C12 is one of four well-known business peer groups. See each of the others, or all four side by side in CEO peer groups compared.

Questions

C12, answered

What is the C12 Group?

C12 is a network of peer advisory Forums for Christian CEOs, business owners and executives. It was founded in 1992 in Florida by Buck Jacobs and has more than 4,500 members. Each Forum meets monthly and is led by a full-time Chair, many of whom run a C12 franchise in their market.

How much does C12 cost?

C12 doesn't publish one national price; dues are set locally and billed monthly. One chapter's 2023 prospect packet lists about $1,050 to $1,350 a month depending on company revenue, plus a one-time registration fee of about $1,000 to $1,100. Key Players pay less. A 2023 news report on another chapter gave $1,350 as a yearly figure, so confirm with your local Chair.

What are the requirements to join C12?

Membership is by invitation, and CEO members must be Christians. C12's own pages give different size thresholds: its FAQ says 10 or more employees and over $2 million in revenue, its application page says responsibility for at least 10 employees, and its Member Covenant says at least 5 employees.

Is C12 only for Christians?

CEO members must be Christians, and Forums include devotion and prayer. Key Players, the other executives a member brings from his company, are not required to be Christians.

Can I be in C12 and Tournament Male?

Yes. C12 brings your faith into how you run your company. Tournament Male is a fraternity for the whole man, with the body trained and tracked alongside faith, family and business.

Membership

Meet men who share your worldview

See what a Tournament Male membership includes and how the six-week initiation works.

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